Branding Houston?I wanted to pass along an interesting radio program about a city branding effort in Chicago. The branding of Houston has always been a keen interest of mine, and I was struck by the number of parallels between Chicago and Houston:
- Key assets of quality of life, friendly people (that Midwestern thing), infrastructure, scale, geographic centrality, and access to talent and diversity
- A particular strength in transporation infrastructure
- Large numbers of Fortune 500 headquarters
- An attraction to young people not just for quality of life, but as a good city to build a career (lots of job opportunities for self and spouse vs. a smaller city)
- Biggest negative in peoples' minds is the climate
- An aspiration to shift from a regional capital to a global city
If you're interested, there was a fascinating dialogue in the Houston Business Journal a few years back about branding Houston (I personally prefer to think of it as a deeper "identity" rather than a superficial "image" or "brand"). Most people seem to agree "Space City" and "Bayou City" aren't really cutting it anymore. While I have my own ideas (posts for another time), I'd be interested in hearing your thoughts in the comments.